His diligent focus on branding helped to make Starbucks a franchising homerun and created a company worth billions of dollars. This advice from Jim Edwards could make an amazing difference to your business. Here are some famous examples: Remember when creating your USP – don’t try to be better… Instead, try to be different! That means doing an in-depth analysis of each one of your competitors. Here are some questions to help jumpstart your thinking on developing an effective USP for your business: First, list as many possibilities as you can and then winnow the list down to the most distinctive and promising options that provide the greatest value for your customers. Every successful radio station has a USP – a unique selling proposition. Whether or not an artist chooses to try and get signed to a record label or promote themselves independently, having a unique selling point is important to their development, as. Affordable? If you can, offer an incentive for them to fill out and return the survey, anything from a $5 gift card to a coupon for their next purchase. only added to effectiveness of the original USP. And I am about 4 weeks plus before I pop, so I better get cracking! Start by getting in touch with your "best" customers and ask them if they can spend a few minutes giving you feedback on the products they own. It tells people why they should use your products or services over everyone else. Do you even think it’s important to have a USP? What is your USP? What are your product’s most glaring weaknesses? Personal Branding Blog July 2, 2018. I love having a side project, and when I feel burned out or just plain annoyed, I know where I can get my solace. The campaign repositioned milk, which had been maligned as an unhealthy, antibiotic filled food to avoid, to just the opposite – as a nutritional drink appropriate at anytime. If you type in 'hiking boots' or 'walking stick' on Google, you'll immediately be met with thousands of different options to choose from, available from all over the world. January 16, 2018. jodey cheyne. Look at independent review organizations for your industry to see what these analysts have to say. What is the one thing we can deliver that our competitors cannot? In everyday language it answers these questions for your customers: This increase in competition makes finding, defining and communicating your USP more important than ever before. So, what is your USP? What do people who already own a product from your industry have to say? This field is for validation purposes and should be left unchanged. One way to find clarity around your competitive positioning is to employ a concept called the Unique Selling Proposition, or USP for short. That is what Howard Schultz; the founder of Starbucks Coffee did. What is your USP - is this an important consideration for you? Why Build When You Can Buy! What does our business offer that consumers want or need and why? And work your USP prominently into both your cold call pattern and your main sales pitch. We found their fees to be very reasonable when considering the “bang for the buck” that we ultimately received for their services. Your USP is what makes you different from everyone else, and it is, therefore, exactly what you need to know to use in your marketing. Focus on one thing and do it better than anyone else does. Your sales message is at the heart of your marketing strategy and determines whether you win a distinct place in your customers’ hearts and minds. In mid-2019, Westchester County retained HMMH, a leading environmental and transportation consulting firm that […]. By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Can your customers differentiate you from your competitors or are you simply part of the crowd? USP stands for Unique Selling Point. If you're like most new business start-ups, you don't want to waste money on expensive marketing campaigns. The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. What Is Your USP? You can begin to answer the question, what is your USP. (Usually followed by “how much will it cost us?”). Previous Next. It requires thinking creatively about your business, and the differences that sets your business and its offerings apart from your competitors – in other words, what will be your competitive positioning in the marketplace? If you’re proud of offering your product in 50 subtly different shades of green, but your customers can’t tell the difference, that’s not a good choice for your USP. A Unique Selling Proposition Is The Foundation To Effective Marketing. What is your USP? Hi! You can also search for reviews of your competitors’ products as your own. In fact, the USP Reeves created for M&M Candy, “It melts in your mouth, not in you hand,” is still used today. An excellent example of an effective USP is the famous “Got Milk” campaign that ran a few years ago. What is Your USP? Barry Siskind. She worked in sales for more than 15 years and is an enrolled agent for tax preparation. Then, this Video could be what you are looking for .. You know what products are out there and how well they stack up. Set aside half a day to do this exercise. Answer this question for the consumer, … And Why is this Important by Steve Feld, Certified SCORE Mentor and Business Coach for SCORE Greater Phoenix where you can get free small business mentoring help and attend affordable, local business workshops. If you can determine your USP – otherwise called your ‘unique selling proposition’ – your business can thrive much more easily than if you can’t. You’ve pulled together quite a lot of information by now. Can we speak to the emotional, as well as logical reasons our customers should do business with us? So tonite, on my way home, I reached out to a former friend and colleague who is … Updated July 17, 2019. By AMC Staff. It makes a specific proposition to the customer: “buy this product, and you will get. Know and understand your unique selling points and how they benefit the user. As previous post, you might already know about my upcoming project, which is the Syamsmentari Digital. What is your USP (Unique Selling Proposition)? What is your USP? Here is a link to a funny Got Milk TV Commercial. Unfortunately, that’s not always enough. Quite a lot, usually. USP is the factor or benefit that makes your station different from (and better than) other stations in the market. What is a Unique Selling Proposition (USP)? The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people don’t have a clue as to what it is, or its fundamental importance to marketing. Existing customers are a terrific source of information. Unique Selling Proposition or personal branding or a value-added statement, the USP is a succinct, one … What new capabilities or services can we add that will make a noticeable impact? So you might have heard people talk about a USP. Is that really something you want to leave up to an assumption? What is your unique selling proposition (USP)? Feel free to contribute! If you’re selling B2C products and services, the customer reviews online can be a goldmine of feedback. Almost every parent thinks that their child is the best, the most polite, the smartest… Almost every manager thinks their brand is the best… How objective are we in these estimates? Keep the focus on the one superior advantage or promise, which provides the greatest value and most unique benefit for your “key” customers. Got Fleas? Continue reading Not only would this be impossible and force them into bankruptcy, but they also wouldn’t stand out from the competition. The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Have wide feet? Leave a Reply Cancel reply. It’s time to look more closely at your product. Identifying your USP takes quite a bit of time and research, but without the research, you are selling just another commodity. The proposition must be unique or “perceived unique” by your customers – something your competitors don’t have, or offer and would they could not easily imitate. Hand crafted? By David Kidd, BPR. As an example, one product may use small-batch processing where its competitors do not. 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